Best Practices: Using Facebook as a Bank Marketing Channel
Facebook has become one of the de facto channels for organizations seeking to make, or reinforce, a connection to their audience – it almost feels...
Find out more >
Launching from Zero: Blogging for Lawyers (and Those Other B2B People)
For B2B businesses, including professional service firms, a company blog can frequently serve as the home base of their social media or digital strategy. This...
Find out more >When Marketing Met Finance
When Harry Met Sally is one of my all-time favorite movies. I’m a real sucker for romantic comedies. Plus, there’s something about Meg Ryan’s and...
Find out more >
Did You Hear How to Harness the power of WOM to Drive Business Results?
On my flight to Cleveland recently for the Worldcom PR Group Americas Region meeting, the attendant turned a routine flight procedure into a memorable experience....
Find out more >
To B2B or to B2C? That is the question – in real estate public relations
Are you marketing your commercial property to businesses or consumers? While business to business public relations was once the obvious answer to this question, marketing...
Find out more >Dot coms. Bernie Madoff. Real estate. The credit crisis. The flash crash.
For investors under the age of 40, much of their adult life has been occupied by accelerated boom and bust cycles in the world of...
Find out more >