Common Ground: The Importance of Listening to B2B Public Relations Strategy (And Life)
The mountains of Southern Arizona recently jolted me with a wake-up call on the importance of listening – a caffeine-fueled reminder from the makers of...
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Why Bad Press Releases Harm the PR Profession…and its’ Clients
It happened again in a meeting last week. Someone mentioned the dreaded phrase. I felt itchy and sort of annoyed, the way you do when...
Find out more >25 of My Favorite Digital Teachers
In my last post, I ranted about how most marketers I know have stopped reading. I passionately believe that the moment you stop reading, you...
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When Politics and Reality TV Collided: Midterm Elections 2010
The midterm elections are over. What does this mean? It means that a few new politicians were elected into office, and some were elected out...
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GRACE UNDER PRESSURE: What Danny Meyer Can Teach PR People (and many others as well)
The story of a failed restaurant reinforced some important business principles for me today. Crain's New York Business, in its November 1 issue, ran an...
Find out more >Why B2B Organizations Need to Implement Their Social Media Strategy Now
Coming from a media relations background I’ve learned a few lessons when crafting a story or coming up with a new angle on a particular...
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