Dear B2B CMO
At the end of last year, my clever friend Gini Dietrich asked if I would participate in her new e-book project, “DearCEO: Letters to the...
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Digital Marketing for Financial Services: Lessons for PR Agencies from Research
What are the best practices in digital marketing for financial services? This is the question that Bill Wreaks of the Gramercy Institute and Frank Dudley...
Find out more >3 Communities Consulting Firms Ought to Watch: It’s Not Just Customer Comments that Sting
Envision the TV show “Undercover Boss:” What would the CEO of your firm see if he masqueraded as an employee for a week? Would the...
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This Internet Thing Might Catch On…
In recent years, we’ve seen the Internet portrayed in many different ways: an information superhighway, a means of satisfying the global thirst for knowledge, a...
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Our Answers to Facebook’s Questions
I can almost hear my dad’s voice echoing in my head: “If your friends jumped off a cliff, would you jump off after them?” Did...
Find out more >Why isn’t my CEO famous?
Recently I have talked to several prospects who want to make their CEOs famous as part of their communication marketing strategy – and they are...
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