It’s All About the Audience, Stupid!
I wish there was a more effective way of learning than by making mistakes, but at least mistakes have the virtue of sounding the alarm...
Find out more >
Media Relations: Never Stop Learning
The goal of the exercise, as described to our team, is to develop PR professionals who can think critically as a reporter does and then...
Find out more >Finding the value of engagement on Twitter
Today’s post is from our client Colin Owens, Senior Marketing Coordinator at Hay Group. Follow him on Twitter @HayGroup_Health. However, I did see that it...
Find out more >
Company Marketing Strategy – A Checklist for New Ventures
In thinking through the marketing strategy for a new entity, a key question to ask is to what extent the new venture’s brand will be...
Find out more >
Are You Ready to Engage with Customers?
Often, secretive people (and companies) have a “scarcity mindset.” If someone else wins, they (de facto) lose. Because of this, they hoard information and begrudge...
Find out more >How Do You Become an Expert B2B Public Relations Advisor?
I remember thinking that I must be crazy for taking the job on multiple occasions during those first couple of months. Thankfully, I was surrounded...
Find out more >