The Bliss Blog

What’s next for our profession and the industries we serve

7 Questions to Ask Before Developing Your B2B Social Media Strategy

Social media spend is on the rise. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media...

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The Power of NO: Setting Priorities for Your PR Strategy

Ever have one of those weeks where you feel like you spend most of your time meeting and discussing priorities, but have no time for...

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The Upside of Uncertainty

So we definitely have change.   What’s in short supply is certainty – and the decisiveness that’s needed for action.  Marketers and strategists need to ask...

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Lessons from My Mentors

Today marks my five year anniversary at BlissPR. It’s been a short time – but during that time public relations has seen (several) market crashes,...

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What PR Professionals Can Learn about Managing Pressure from “Iron Chef America”

PR agency life – or the life of any marketer for that matter – is full of constant surprises and competing demands. How do you...

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Perfect Pitch

How to begin?  This is absolutely the most important sentence in the entire pitch. It has to be like Renee Zellweger’s line in the movie...

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