3 Quick Tips to Getting Your Wall Street Expert on TV
A TV producer friend clued me in on a very simple model that when followed results in the ideal broadcast business news segment. In effect,...
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There is no “I” in Team
Barb Sawyers posted a blog on Ragan.com on September 30 titled “In corporate communications, ditch the ‘we’ and make things personal.” She went on to...
Find out more >How Your IT Department is Being Brainwashed
A recent CIO article examines “why your CMO hates you and what you can do to improve the relationship,”* referring to the occasional tension between...
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Internal Initiatives that Have (Almost) No Media Relations Value
Many clients we work with will go through some type of major re-branding or marketing effort every few years. These monster projects often take a...
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Looking for What’s Not There
We subscribe to seven different publications in my apartment. They range from the daily Wall Street Journal to The Economist and New York magazine to...
Find out more >10 Predictions for B2B Marketing in 2012 (Part1)
Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing...
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