The Bliss Blog

What’s next for our profession and the industries we serve

Winning Communication Lessons from a Super Bowl Coach Who Nearly Got the Boot

[Full disclosure: I am a New York Giants fan.] As a leader, sometimes it doesn’t matter whether you’re right or wrong. It just matters that...

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This is Not Your Father’s “the Future of PR” Post

If you’re in the PR industry, you’ve spent endless hours debating, agonizing over and reading about the future of PR. But it’s not every day...

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PR’s ‘Money Shots’: Zoom In, Zoom Out

In movies, my favorite scenes tend to be close-ups and panoramic shots.  Close-ups are intimate; they help me see details that I might otherwise miss. ...

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Leading the Pack in Communication

I first learned how to communicate in the modern world with a dial-up connection and access to a 500-person chat room. What immediately comes to...

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Nonprofit Marketing Sins Apply to For-Profits Too

Elizabeth Sosnow, Managing Director of BlissPR, and I recently gave a presentation on the “Five Sins of Nonprofit  Marketing & the Promise of Social Media”...

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B2B Marketing Metrics: Fight the Excuses; Start Small

I’ve always had a tendency to agonize over major decisions – college, jobs, moving, buying a house, etc. I become an information hoarder, trying to...

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