Five Data-Points Every Agency Pro Should Know
Clear communication is hard work – even for communications professionals. Our company has always skewed in the direction of over-communication. We have weekly staff...
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Content: The New Strategic Marketing Communications Imperative
Altimeter Group, a research advisory firm in San Matteo, CA, recently released a report “Content: The New Marketing Equation,” which makes the case for why...
Find out more >Should you join a PR or integrated marketing agency? Our visual consideration map
You could be 22, just graduating college with a liberal arts degree. Or maybe you are 32 and considering a jump from journalism to the...
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Nonprofit Marketing Sins Apply to For-Profits Too – Part Two
Last week I posted the first part of this blog, which is drawn from a presentation that Elizabeth Sosnow, Managing Director of BlissPR, and...
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Four Years Later: Bear, Lehman & The Dukes of Moral Hazard
We are approaching a couple of interesting milestones in the financial markets this month. First, we are nearing the four-year anniversary of the collapse of...
Find out more >Army Strong: Social Strategy Lessons
Early last week, Ragan’s PR Daily featured an interesting post on the United States Army Reserve’s “10 rules for social media practitioners.” Lt. Col. Andrew...
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