What’s So New About Content Marketing? Professional Services Marketing Must Evolve
For professional services firms, the concept of content marketing is pretty old news. Most companies in this space have marketed their services this way for...
Find out more >
Building the Agency – Part I
Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some silos or skills that most...
Find out more >IBM’s Battle Hymn of the CMO
I got an invitation from IBM yesterday to attend a digital discussion forum on the use of analytics in marketing. What’s interesting isn’t that...
Find out more >
MANAGING IN DIFFICULT SITUATIONS: Lessons Learned & Mistakes Made
Having led a PR firm for 35 years, I’ve had the opportunity to work with some wonderful clients. They “get it” and, because they “get...
Find out more >
Need to come up with your next thought leadership campaign? How to create a Building 20 at your professional services firm
Named for a decrepit, dark, unsafe structure on the M.I.T. campus, Building 20* is regarded as one of the most creative spaces in the world...
Find out more >What I Learned from Getting Fired…or, How to Start Becoming a Boss
I was fired once. I was seventeen years old, working for a gift store in my home town. My job was to be a “jack...
Find out more >