When Rooting for Wall Street is Painful
Is there anything more frustrating than when the guys you want to root for seem hell bent on making it hard on you? This might...
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To PR Pro of Future: Your Financial Clients May Bank on the ‘Book
The now very public Facebook is experimenting with Australia’s Commonwealth Bank to test an online banking system. It was only a matter of time. After...
Find out more >Are You Creating Friction or Flow? The Strategic PR Partner Predicament
There has been many an article written about how public relations professionals can “win a seat at the table,” “become a more strategic partner in...
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Winning Hearts, not Minds: 9 Insights for Developing Business Chemistry
John Belushi and Dan Aykroyd had chemistry. Hannibal Lecter and Clarice Starling had chemistry, though it was, admittedly, a semi-evil chemistry. Michael Jackson and Lisa...
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Different Shades of New: How to Link PR Strategy to Customer Behavior
“New” is the holy grail of PR professionals. “New” makes headlines. “New” positions companies on the cutting-edge. Sometimes, however, newness can be a handicap –...
Find out more >PR and Marketing Agencies – How to Manage Expectations
In a recent post, I blogged about the importance of care factor to our culture – i.e. showing our clients, the media, digital influencers, our...
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