How do you identify the right metrics for your annual B2B marketing programs?
Autumn is famous for football games, hot apple cider and…developing next year’s marketing programs. There’s usually one major obstacle you’ll need to overcome in order...
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Building the Agency – Part III
Previously we examined challenges that arise in staffing a firm with so many new skills-based areas being added to the PR and marketing umbrellas of...
Find out more >What Your Phone Says About You…Perceptions Matter
As marketers and communicators we are acutely aware of the importance of what others think. We counsel our clients on how best to project themselves,...
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Communicating Through Listening
When I was a journalist, one of my favorite interview tactics was to ask a question, wait for the answer and then wait a bit...
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How to Pitch Superman
It’s a bird. It’s a plane. It’s the next great influencer! Superman, or when he’s in the newsroom, Clark Kent, shook up the media...
Find out more >Why We’re Turning Our Back on PR
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing and PR ideas and insights....
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