Need to Measure the Impact of Your Social Marketing Program? Here’s How.
It is that time of year when most marketers are knee-deep in building a case for their 2013 budget. Despite the five-year enthusiastic rush of...
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Sandy: A Harsh Reminder to Revisit the Crisis Communication Plans
Hurricane Sandy has justifiably consumed our thoughts and energy over the last week. Our hearts go out to everyone who has experienced the devastating effects...
Find out more >Putting on Your Visual Thinking Cap
Here are a few questions I’ve been asked by clients recently: How can we present this data visually? Any ideas on how we can showcase...
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My Favorite Mistake of 2012
Sometimes I’m afraid to share my professional mistakes. It’s hard to tell a client or a prospect that something went wrong or that your decision...
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Demonstrating Commitment Through Writing
Recently, the Harvard Business Review ran a blog post from an editor that said he won’t hire people who use poor grammar. I almost stood...
Find out more >From Message to Movement: An Important Reminder for B2B Communicators
Last month, I was reminded that B2B organizations face a big challenge; they need to connect with end-audiences by thinking more like consumer bands, without...
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