Cha Ching! Are PR Professionals Natural Born Sellers?
As a PR professional, my goal isn’t securing media coverage or social shares per se; it’s persuading end-audiences to embrace new ideas and behaviors. So,...
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Resolutions Aren’t Just for People: Four Communication Pledges for Your Company in 2013
The beginning of a new year offers tremendous opportunity for individuals to pause and reflect on what the past year has brought, and commit to...
Find out more >You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve
A curious but seemingly true observation: public relations professionals don’t seem to be very good at blogger relations. You rarely hear about the folks who...
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3 Ways to be Happier at Work
Last month, CareerBliss released its third annual ranking of the 50 happiest companies in America. This at a time when the Gallup Organization reports that ...
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All the World is a Game—Get Ready to Play
Gaming isn’t just for gamers anymore. Gamification—the application of game design thinking to non-game applications to make them more fun and engaging— is the latest...
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