Oh, the Places CMOs Go!
Chief marketing officers (CMOs) have one of the toughest jobs within any organization. Being responsible for all marketing-related activities—product development, advertising, sales management, market research,...
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Do You Know Who You’re Talking To?
The business of communication can be boiled down to two major concepts: knowing how to effectively send a message and knowing who you are sending...
Find out more >9 Tips for Professional Service Firms to Maximize their Website Content
Many professional service firms forget to leverage one of their greatest marketing assets: their intellectual property. Your ideas, stories and even methodologies are the single...
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FDA Embarks on Unprecedented Initiative for Transparency in Patient Communications
The Food and Drug Administration (FDA) has launched its long awaited website called FDA Patient Network. The FDA Patient Network is part of the...
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The Real-world Impact of Serious Games
A few weeks ago, I attended a PRSA Health Academy session on “serious games” led by Ben Sawyer, co-founder of game-consulting firm Digitalmill. In this...
Find out more >Quality Reigns Supreme, as Content Marketing and News Consumption Trends Change
Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the sea of change: the need...
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