Communication Professionals and the Changing Healthcare Ecosystem
Recently, I attended The Future of Healthcare Communications Summit, hosted by the Business Development Institute and PR Newswire. The event focused on the Affordable...
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The Evolution of Internal Communications in Healthcare: “Brand Identity” and the Heart and Soul of the Business Unit
In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the...
Find out more >What PR Professionals Can Learn from Behavioral Economics
I’m a huge fan of behavioral economics. It’s a geeky interest, I know. But, I find the subject fascinating–and eerily relevant to my job...
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Harnessing Big Data for Marketing Communications
In light of the Wall Street Journal’s special report yesterday on Big Data, it’s time that we all learn, not only how to use the...
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