So, you’re interested in lead gen? (series)
Since 2012, interest in the search term “lead gen” has more than doubled. For most marketers, that’s hardly a surprising statistic, especially when you consider...
Find out more >Why does lead gen matter? (series)
According to the same Hubspot State of Inbound survey, 44% of business owners find that getting a response from prospects has become increasingly difficult over...
Find out more >Mixing Politics with Business: Four Communications Rules For a Trump Presidency
Throughout my career in B2B communications, I’ve advised clients to keep their personal political biases to themselves and to avoid partisan commentary at all...
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