Bringing Storytelling to B2B Marketing: Introducing the Seven Basic Plots
B2B content gets a bad reputation for being boring. But good content should never be boring, and B2B is no exception. They key to creating...
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Bringing Storytelling to B2B Marketing: Using the Seven Basic Plots
In our last blog post, we discussed the theory of the Seven Basic Plots and how storytelling can transform your content into something memorable and...
Find out more >Risk and Reward: A Q&A With Marketing Industry Leader & Author Kip Knight
Kip Knight’s four-decade career has taken him to over 60 countries, where he’s held a variety of marketing and general management roles at prominent corporations...
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4 Ways to Make Online Content Strategy Cool Again
Content strategy is a key opportunity for differentiation. Content creation can be overwhelming and time-consuming without the right guidance. It involves many multi-faceted and collaborative...
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