Drop the Mic: Podcasting as Strategic Business Tool
The podcast industry? It’s saturated. More influencers—from Joe Rogan to Bill Gates to Kim Kardashian to Michelle Obama to Oprah—have now gotten into podcasting. Individuals...
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5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom roles. Forging...
Find out more >How to Quantify PR Impact through Custom Scoring
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. Sales is...
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How to Find Your Role When You’re Not the Main Character
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly original and...
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Bob Pearson’s Favorite Early Summer Reads to Help You Think Outside the Box
Some people look at our world and see it in such a unique way that we find a new model or movie or bad guy...
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