The Bliss Blog

What’s next for our profession and the industries we serve

Cortney Stapleton Named Chief Executive Officer of The Bliss Group

The Bliss Group announced today that Cortney Stapleton will become chief executive officer of the 48-year-old firm.  In her new role, Stapleton will prepare the...

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6 Trends Shaping the Future of Storytelling

From the ancient Greeks explaining the changing of the seasons through myth to your best friend conveying the awkwardness of her latest date through emojis,...

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What’s Your Story?

If you’re in New York City and you want to catch a Broadway show the toughest to get is probably to Funny Girl, starring Lea...

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PESO Model in 2023 – What’s Next?

Q1 is well underway and strategies for the first half of 2023 are being implemented. The marketing and public relations models continue to integrate, with...

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Control Your Company’s Online Narrative: Re-Thinking Paid Search with Google

I’ve spent my career managing digital marketing at companies like Nike, L’Oréal, and Meta.  I’ve always used Google Search to increase a company’s brand awareness...

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