The Power of Corporate Purpose: 4 Ways to Unlock Impact
What does corporate purpose truly mean in today’s landscape? There are countless ways for companies to connect their brand to positive social impacts not only...
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Content Corner: Capitalization, Compounds and Commas
There’s an adage in the restaurant industry: If the bathroom is messy, just imagine what it’s like in the places you can’t see. A lack...
Find out more >4 Ways to Start Harnessing the Power of AI in Digital Marketing
Big tech companies have been broadcasting their Artificial Intelligence (AI) breakthroughs ever since Open AI’s ChatGPT became a sensation late last year. In fact, Microsoft...
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Using Psychology to Maximize Your Success in the PR Industry
Public relations pioneer Edward Bernays once said, “The stuff with which we work is the fabric of men’s minds.” As the nephew of Sigmund Freud,...
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Anything But an Anti-Hero: What Taylor Swift Can Teach Us About the Power of a Brand
Whether you were introduced to her as the 16-year-old country sweetheart or the spunky pop star she is today, Taylor Swift is a name everyone...
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