Content: The New Strategic Marketing Communications Imperative
Altimeter Group, a research advisory firm in San Matteo, CA, recently released a report “Content: The New Marketing Equation,” which makes the case for why...
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Communications Strategy: CEO Transitions
It seems we read daily about CEO transitions – last week alone, it was announced that Jim Skinner of McDonald’s was stepping down and Gary...
Find out more >Internal Initiatives that Have (Almost) No Media Relations Value
Many clients we work with will go through some type of major re-branding or marketing effort every few years. These monster projects often take a...
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Social Media Strategy for Financial Services: Our Top Blogs
Like most of us in financial public relations, I am a voracious reader. And over the past several years, as social media strategy has become...
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Company Marketing Strategy – A Checklist for New Ventures
In thinking through the marketing strategy for a new entity, a key question to ask is to what extent the new venture’s brand will be...
Find out more >New Rules from FINRA: Financial Services Sector and SM Compliance
The new guidelines attempt to add more clarity, providing more details for securities firms on appropriate social media use. While they still don’t exactly make...
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