From Insights to Actions: a PR Pro’s Guide to Analytics
PR and marketing professionals notoriously don’t like numbers. We’re creatives, storytellers and above all else, words people. Calculus, we hardly knew ye. But with the...
Find out more >Mixing Politics with Business: Four Communications Rules For a Trump Presidency
Throughout my career in B2B communications, I’ve advised clients to keep their personal political biases to themselves and to avoid partisan commentary at all...
Find out more >