Is Content Creation Dead?
Seven Impacts of Technology on Content Marketing Betteridge’s Law holds that a headline posed as a question has a simple answer: “No.” So, if a...
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Determining Your Blogging Destiny
Blogs can be a powerful customer acquisition tool, but only if they are done right. Avoid becoming the next abandoned blog by proactively thinking through...
Find out more >Work With What You Got: 5 Tips for Repurposing Existing Content
What does the idiom “one’s man trash is another man’s treasure” have to do with content marketing? A lot, as it turns out. While creating...
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Stop Pretending You Don’t Need to Learn from Your Content Mistakes
At this point in my career, I’ve had literally thousands of meetings with clients about marketing content. Typically, there are lots of questions about what...
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Taylor Swift Knows the Secret to Igniting Your Content (It’s a Love Story)
What can content marketers learn from Taylor Swift? Actually, a lot more than you may think. Winning over her audience with humility and authenticity, T....
Find out more >Content Marketing: Is Your Focus in the Right Place?
I recently reached out to the government about automating the payment of my estimated taxes. You’d think, given the government funding woes of late, they...
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