SEC Gets Social: Why Social Media is a Good Thing for Investor Relations
Last Tuesday, the U.S. Securities and Exchange Committee (SEC) announced that public companies will now be allowed to circulate material information via social media sites...
Find out more >
Social Media Training…It’s Not Just for Problems. Six Best Practices to Get it Right
Social media training is usually undertaken to prevent future problems. Most companies build programs to ensure that employees will understand what to do with negative...
Find out more >Need to Measure the Impact of Your Social Marketing Program? Here’s How.
It is that time of year when most marketers are knee-deep in building a case for their 2013 budget. Despite the five-year enthusiastic rush of...
Find out more >
Advice for New Graduates: How to use social media while looking for work, and for your job
This post was originally published as a guest post by Katherine Kilpatrick on Washington & Lee’s Alumni Perspective blog. Social media is a wonderful thing...
Find out more >The Missed Opportunities: Consulting PR Programs and Social Media
Consulting firms are overlooking some of the basics when it comes to integrating social media into their PR and marketing programs. In my last post,...
Find out more >Battling the B2B Social Media Skeptics
The increasing use of social media platforms as part of the business to business buying process has been touted in a number of surveys in...
Find out more >