With So Many Disciplines at Play, How To Choose a “Right-Hand Agency” in the New Integrated Healthcare Environment
Running in parallel with the mind-blowing speed and impact of technology on business, the role of communications in healthcare has undergone a tectonic shift over...
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The Evolution of Internal Communications in Healthcare: “Brand Identity” and the Heart and Soul of the Business Unit
In 20+ years of watching the practice of healthcare PR transform, one of the most notable shifts that I have seen is the...
Find out more >Artificial Intelligence (AI) and The Future of Prescribing Medicine
As devoted as our healthcare practice is to analytics that produce critical insights, a new study came out about Artificial Intelligence (AI) and physician prescribing...
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Calling Dr. Google: Ensuring You Are Communicating Accurate Medical Information
The overhaul of the healthcare system has resulted in many imminent changes to industry practices; however, Americans are still left uncertain on whether the reform...
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Five Ways the ACA will Re-shape Healthcare PR
There’s been a lot written about the Affordable Care Act (ACA) and its potential impact on key industry players – i.e., pharmaceutical and device companies,...
Find out more >FDA Embarks on Unprecedented Initiative for Transparency in Patient Communications
The Food and Drug Administration (FDA) has launched its long awaited website called FDA Patient Network. The FDA Patient Network is part of the...
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