What Pharma and Finance Marketers Can Teach One Another
Last week, the Wall Street Journal ran an article entitled “Drug Reps Soften Their Sales Pitches.” In it, Jonathan D. Rockoff reports that several...
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Thought Leaders’ Block: Four Tips to Jumpstart Your Writing
In today’s “knowledge economy,” most of us are in the business of selling ideas. Whether your industry is banking, insurance, advisory services, consulting, engineering/architecture, pharmaceuticals...
Find out more >Read all about it! This Week’s Top Line News Summary – 12/21/09
So we’ve come to our last week in the office of 2009, and we’re going out in style! Please find below the headlines in the...
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What’s New in Business News this Week? This Week’s Top-Line News Summary
According to a recent Bloomberg BusinessWeek article, a dozen U.S Real Estate Investment Trusts (REITs) are set to raise dividends next quarter, on the heels...
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Read all about it! This Week’s Top Line News Summary – 2/8/2010
Bummed it’s the end of the football season? Us too! But to liven up your Monday, we’ve compiled some nuggets of interest from the business...
Find out more >Ideas that Sell: Does Thought Leadership Really Drive Revenue?
Over the past year, content marketing and thought leadership have become popular catch-phrases. Try typing “#content marketing” into a Twitter Search and see how many...
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