The Bliss Blog

What’s next for our profession and the industries we serve

PRo Tips: Putting Your Best Foot Forward with Reporters

Pitching the media is an art and successfully securing opportunities for clients is a standard measure of success. To secure these wins, public relations professionals...

Find out more >

Meeting People Where They Are: Respect and Intention

A Firm Beliefs conversation with Pat Fitzgibbons Pat Fitzgibbons, SVP and Senior Public Relations Manager at M&T Bank, recently joined Bliss CEO Cortney Stapleton on...

Find out more >

What’s Ape? From Chimps to Charity, How the Rise of NFTs and Virtual Property Is Adding New Dimensions to Marketing Campaigns

“You taught me what’s up and then I bought an ape!” exclaimed Jimmy Fallon.  The ape in question is part of the “Bored Ape Yacht...

Find out more >

Bringing Storytelling to B2B Marketing: Introducing the Seven Basic Plots

B2B content gets a bad reputation for being boring. But good content should never be boring, and B2B is no exception. They key to creating...

Find out more >

Bringing Storytelling to B2B Marketing: Using the Seven Basic Plots

In our last blog post, we discussed the theory of the Seven Basic Plots and how storytelling can transform your content into something memorable and...

Find out more >

Risk and Reward: A Q&A With Marketing Industry Leader & Author Kip Knight

Kip Knight’s four-decade career has taken him to over 60 countries, where he’s held a variety of marketing and general management roles at prominent corporations...

Find out more >