5 Ways PR Professionals Can Strengthen Media Relationships
The world of journalism is an ever-evolving environment that has been challenged by new platforms, negative sentiment towards the media and shifting newsroom roles. Forging...
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How to Quantify PR Impact through Custom Scoring
When companies talk about the impact of marketing efforts, they are quick to point to sales metrics like deal volume and quarterly earnings. Sales is...
Find out more >How to Find Your Role When You’re Not the Main Character
I have a soft spot for challenger brands. The ones who have to get creative to make the news or find something truly original and...
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Bob Pearson’s Favorite Early Summer Reads to Help You Think Outside the Box
Some people look at our world and see it in such a unique way that we find a new model or movie or bad guy...
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Lights, Camera, Interaction: 8 Event Photo Tips That Drive Engagement
A picture may be worth 1,000 words but getting an event photo to 1,000 engagements on your company’s social media can be even more valuable....
Find out more >Learning to Launch: Lessons from PR & Marketing Pros on Getting Started in the Business
As a young professional exploring the marketing and communications industry, it’s been very important to me to gain a deeper understanding of the field. Interviewing...
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