PR’s ‘Money Shots’: Zoom In, Zoom Out
In movies, my favorite scenes tend to be close-ups and panoramic shots. Close-ups are intimate; they help me see details that I might otherwise miss. ...
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Good Customer Service is Always in Season
Even If You’ll Never See the Customer Again The major positive experience was with an organization that most people love to hate – a car...
Find out more >When Marketing Met Finance
When Harry Met Sally is one of my all-time favorite movies. I’m a real sucker for romantic comedies. Plus, there’s something about Meg Ryan’s and...
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Did You Hear How to Harness the power of WOM to Drive Business Results?
On my flight to Cleveland recently for the Worldcom PR Group Americas Region meeting, the attendant turned a routine flight procedure into a memorable experience....
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Why B2B Organizations Need to Implement Their Social Media Strategy Now
Coming from a media relations background I’ve learned a few lessons when crafting a story or coming up with a new angle on a particular...
Find out more >To partner, or not to partner? Social media strategies for traditional media initiatives
How many times have you weighed the pros and cons of partnering with a traditional media outlet to conduct a survey? As B2B marketers, we...
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