Curating Or Collecting?
Content creation in the form of curating content, your own and that of others, is the hot new trend in the digital world. Notable platforms...
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Financial Services Firms Are Getting Down to (Social) Business
On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled...
Find out more >SlideShare: B2B Marketing’s Dark Horse
In case you haven’t figured it out yet – this makes SlideShare an ideal platform for B2B companies. B2B businesses tend to be chock full...
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Social Media Crisis Training: How to Make it Real
Most properly staffed agencies have people with general crisis experience but, when it comes to digital platforms … not so much. It’s a new field,...
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Digital Marketing for Financial Services: Lessons for PR Agencies from Research
What are the best practices in digital marketing for financial services? This is the question that Bill Wreaks of the Gramercy Institute and Frank Dudley...
Find out more >The Nitty Gritty – Parsing Out Facebook
As B2B businesses slowly move onto the various social media platforms, including Facebook, the need for some extra FB privacy settings may have come along...
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