Sidewiki – Friend or Foe for PR Professionals and Marketers?
Google launched Sidewiki last week to mixed reviews. Sidewiki (in a very small nutshell) is a tool that allows consumers to engage with web sites...
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8 Best Practices for Developing Your B2B PR Content
I know this dates me, but I have a lasting fondness for Wendy’s “Where’s the Beef” ad campaign. I often find myself thinking of that...
Find out more >Read all about it! This Week’s Top Line News Summary – 10/5/09
Last week we shared with you our firm’s “Top Line News Summary” which included highlights from three sectors including real estate, healthcare, and bankruptcy.
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How to Find and Narrate the B2B Stories in your Intellectual Capital: A worksheet
Do you see your client as a “Cinderella” that’s waiting to be discovered? Is there a Hannibal Lecter menacing your company’s halls? Or is there...
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Is Your Survey a Clunker? Get More Media Mileage by Giving it a Tune-Up.
Marketers love survey research. It powers the marketing engines at all the consulting firms I have worked with over the last 8 years. It also...
Find out more >How to Make Hard-to-Explain Ideas Stick
How often have you heard experts say “Good ideas sell themselves?” I love a good idea as much as anybody – more probably. But all-too-often,...
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