B2B Public Relations Pros, Take Heart: There is Positive Media News
Good news about print publications – or most traditional news outlets for that matter – is a rarity. So, I did a double-take when I...
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A Ground Hog Day Public Relations Quiz
Bill Murray’s movies have taught me a lot of life lessons – but usually they’re the upside-down kind, and don’t have much to do with...
Find out more >9 Ways to Help Your B2B PR Agency Become a Social Leader
In 2007, we are a B2B PR firm. We don’t care about social media. In 2008, not one client had conducted a social media campaign....
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Is a picture really worth 1000 words?
Having built my career communicating creative ideas for B2B businesses with artfully crafted words, I sometimes forget to incorporate my personal passion for photography into...
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OFFENSIVE ADVERTISING OR JUST BAD BUSINESS?
I am offended by the current ad campaign of Jackson Hewitt, a tax preparation service. I am not opposed to financial incentives, when they make...
Find out more >Fund Social Media – Our All-Stars
Earlier this week, Emily Glazer of the Wall Street Journal covered how mutual fund companies are adopting social media, both in an article that appeared...
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