B2B Social Media Marketing Roadblocks & How to Plow Through Them
Most B2B companies know that social media is now a key component of the overall B2B marketing mix. But when it comes to implementing a...
Find out more >
Website Writing is a Different Animal… Or is it?
Before answering that question, let me put it in context. My colleague, Cortney Rhoads Stapleton, recently led a BlissPR team that wrote the text...
Find out more >12 Observations that will improve your B2B marketing right away: an interview with Mark Schaefer
Last week, our firm had the pleasure of a visit from leading marketing strategist Mark Schaefer. I’ve long admired Mark’s blend of smarts, practicality and...
Find out more >
Are Your B2B Social Media Efforts a Mess?
Nearly all B2B marketers (93%) are engaged in social media marketing today, but 75% do not measure the ROI of these programs, according to a...
Find out more >
WHAT DO YOU USE SOCIAL MEDIA FOR?
What started off as tools to keep in touch with classmates and long lost friends have fast become some of the most powerful business resources...
Find out more >CONTENT IS KING: The hats, the dress … and the story behind the spectacle
Three hours of watching “the event” – Will and Kate getting married – left me cold. But when it came to dissecting the story behind...
Find out more >