12 ½ reasons why PR should lead social media efforts
It’s counterproductive to claim territories when there’s more than enough work to go around. But, the fact is, our PR clients are feeling internal pressure....
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Marketing to the Media
The mind-numbing amount of information hurling at us at warp speed each day is overwhelming. If you’re a journalist, multiply it ten-fold. Believe me, I...
Find out more >How to Extend Your Next Event Online
I’ve known my friend and former client Mike Westcott for many years. He’s truly one of the leading thinkers in event strategy, with the ability...
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Good Customer Service is Always in Season
Even If You’ll Never See the Customer Again The major positive experience was with an organization that most people love to hate – a car...
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Thought Leader Round Tables – Making the Most of Your Investment
As the healthcare market place gets nosier, and target audience attention spans get shorter, it becomes increasingly important to introduce new products and treatment categories...
Find out more >Tips for B2B Content Creation
Most B2B organizations have an x-factor – i.e., something you know (or do) that others don’t (or can’t). Our job as marketing/PR professionals is to...
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