How Can You Repurpose Your Content for Digital Marketing?
Almost every piece of marketing content you have can be used again. My checklist is meant to give you an idea of how you breathe...
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When Everyone is Tweeting, Who is Paying Attention?
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information. Not to be confused...
Find out more >PARKINSON’S LAWS: More Applicable Than Ever
My colleague Toddi Gutner’s thoughtful post last week on Continuous Partial Attention and the Law of Unintended Consequences reminded me that certain laws of organization...
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Three Easy Sources of Digital Content
Today, it’s easier than ever to publish and spread digital content. But it’s as hard as ever to figure out what to say –...
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Healthcare Conferences and Congresses: Beyond the Event
Conferences and medical Congresses are ubiquitous in the healthcare industry. As healthcare public relations professionals, we constantly strive to identify meetings of interest and opportunities...
Find out more >Do You Need a Less Planning & A Little More Gut in Your PR Program?
I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued by his brilliance and what...
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