The Client Project that Made Me Smile the Most This Year
Fun, for me, is: Holding my 6 year old upside down until he giggles Watching the Golden Globes instead of the Giants this weekend Sneaking...
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Why CEO Passion Matters for B2B Public Relations Programs
The idea for this post struck me as I was reading the back of a frozen fish sticks bag. I’m sure it sounds odd, but...
Find out more >What Pharma and Finance Marketers Can Teach One Another
Last week, the Wall Street Journal ran an article entitled “Drug Reps Soften Their Sales Pitches.” In it, Jonathan D. Rockoff reports that several...
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Beyond the Crisis
I’ll never forget where I was on May 21, 2007. What’s the significance, you might ask? Well, I was just about seven months into...
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3 C’s to Scoring an “A” with Clients at Your New B2B Public Relations Gig
Comfort – If you’re in this business, you’re a Mad Men fan. That being the case, you know Roger Sterling, partner at Sterling Cooper. In...
Find out more >SlideShare: B2B Marketing’s Dark Horse
In case you haven’t figured it out yet – this makes SlideShare an ideal platform for B2B companies. B2B businesses tend to be chock full...
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