From Issues-Based to Audience-Based Content: Aligning Marketing & Sales Around Shared Goals
In theory, Marketing and Sales should work together to enhance brand awareness and reputation, engage new and existing leads and turn prospects into customers. In...
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Not Everything is Copy: Five Differences Between Copy and Content
(Plus Tips for Writing Both) Looking back on her childhood, the late writer Nora Ephron shared, “We all grew up with this thing that my...
Find out more >The Future of Security – Cyber Guards Joins the NextSec Team
Warren Buffett once famously said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll...
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3…2…1…Book Launch!
Preparing Publications for a Successful Takeoff Although the publishing industry has been hard-hit by new technology and changing tastes, books remain a multi-billion-dollar business with...
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Why We Are Launching NextTech Communications
Technology is revolutionizing our lives. It is driving the productivity and economic growth of major economies worldwide. It is creating new processes and techniques and demanding new skills that are...
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