Is Your B2B PR Program Trying to Tackle Too Much?
You can see evidence of this in a MarketingProfs LinkedIn group discussion about the biggest challenges facing B2B marketing today. Many of the responses touch...
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Billionaires vs. Millionaires: Effects of the NFL Lockout on the B2B industry
On Friday, my colleague Peter MacKellar was bragging about landing tickets to the Patriots-Broncos game in December. His celebration was halted by the realization that...
Find out more >Are Consulting Firms Going Digital? (Part 1)
As a consulting firm, when do you get to ask a prospective client: How may I help you? Social media (SM) can give you the...
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Creating Content Where There Isn’t Any (Or You Don’t Think There Is)
Tackling the first one first – assembly of the blog post. Take note:
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Better Financial Education or Better Self-Discipline?
I like to think of myself as a pretty even-keeled person. It takes a lot to shock me. Weinergate? Not shocking. Lebron James choking in...
Find out more >A Digital PR Starter Kit for B2B Companies
Today I’m speaking in a free webinar for Marketing Cloud called “Using Social Tools for B2B Storytelling & Demand Generation.” Jason Baer, Adam Metz and...
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