As Abraham Lincoln said “I destroy my enemies when I make them my friends.” Frenemy number one for many public relations and marketing professionals today is “information overload.” A recent survey (PDF file link) of 4,500 of PR professionals across 23 countries ranked “the speed and volume of information flow” as the most important issue […]
Please note: This is a very rare post about us. Come back tomorrow if you’d rather read more B2B marketing and PR ideas and insights. As of today, we’re turning our back on public relations – not as a discipline but as a siloed function – and saying goodbye to BlissPR. Our new name will be […]
Let’s bring social media strategy back 100 years: Henry Ford, founder of the Ford Motor Company, did not invent the automobile but he perfected the process of making it. Ford didn’t ask “how can we do this?” but rather “how can we do this better?” To take advantage of social media, your company must have […]
Social media spend is on the rise. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% within the next 12 months. But “social media” is vast and as B2B companies rush to join the party, many are frantically asking […]
Almost every day, I see another person I respect announce their new book on social media. There’s a long list of authors I deeply admire, including Jay Baer and Amber Naslund, Eric Schwartzman and Michael Brito. I own each of their books, and I know I’ll be first in line to buy “No Bullshit Social […]
Most B2B companies know that social media is now a key component of the overall B2B marketing mix. But when it comes to implementing a relevant marketing strategy, many find it’s easier said than done. In large professional services firms, we consistently see roadblocks that obstruct social media marketing initiatives from moving forward: “We […]
