Today I’m speaking in a free webinar for Marketing Cloud called “Using Social Tools for B2B Storytelling & Demand Generation.” Jason Baer, Adam Metz and I will cover social media tools you can’t live without, top tips and success metrics. As part of my preparation for the webinar, I began to review my advice to […]
In thinking through the marketing strategy for a new entity, a key question to ask is to what extent the new venture’s brand will be separate from or part of the overall company brand. There is no textbook answer – it’s a combination of what makes sense politically to the company, and what makes sense […]
I don’t know about you, but when I hear the words “competitive agency shoot-out,” I think of blood and bodies on the floor. And when I hear the words “RFP,” I think of sunk costs. The bottom line? Whether you are a B2B corporation or a digital PR firm, the RFP (Request for Proposal) process […]
Good social media audits carry the suspense and drama of a reality show like “The Bachelor.” Hear me out. Girl walks in – immediately sizes up the competition, gets involved in the chatter, becomes quickly wrapped up in the dynamics, makes assumptions and then just when she thinks “he’s the man I’m going to marry…” Bye. Bye. No rose for you.
CNBC recently enhanced its digital video platform to make searching and sharing its vast online content easier to find, view and share. These new features are primarily designed to benefit traders, investors and analysts who frequent the site, but they can also benefit your PR program. Here is how: 1) Transcripts Boost SEO. Each video […]
The media landscape is evolving. There’s no doubt about that. And yet when it comes to media relations, our clients are often reluctant to adapt. Why? Because new online outlets and social media outposts have unclear editorial policies, unavailable circulation numbers and undefined readership profiles. But does this mean we should avoid targeting new media […]
